FOX.com is the premier entertainment destination on the Web, a total immersion in the world
of FOX programs. FOX.com creates an online community that connects advertiser to viewer, advertiser to fan
and fan to fan. Online viewers get access to the most comprehensive and distinctive entertainment,
sports and news coverage. FOX.com is a "one-stop shop for the mind."
ADVERTISER BENEFITS
Exclusive show-sites that are creative extensions of popular
FOX television series and films
Special events and features which
enable users to become actively
involved with their favorite shows,
films, characters and creators
Lifestyle features
Guides
Shopping
Games
Studio tours
Film premieres
Contests
CUSTOMER USAGE
40 million monthly impressions
12-minute average visit length
4.3 million monthly visits
DEMOGRAPHICS
Average Age...............28 years
Male/Female.................56/43%
College Degree..................37%
Average Income...........$55,000
Parents..............................59%
Source: Internal Log Files:
@plan Spring '99;
Primary User Study
