Live Earth – Creative Direction

Signage & Visualization
The Concerts: London/Wembley Stadium

Live Earth Creative Direction, 2007

I was the Creative Director for Live Earth, a 2007 worldwide entertainment event that was produced to promote awareness of climate change. It consisted of seven similtaneous concerts that took place around the world on July 7, 2007 in London, New York, Tokyo, Shanghai, Sydney, Johannesburg, and even Antarctica. The events were broadcast both online and across NBC‘s various broadcast and cable networks.

Embracing a pro-carbon-reduction environmental movement lead by former Vice President Al Gore, the concerts featured a slew of high profile artists, including Kanye West, John Mayer, Madonna, the Beastie Boys, Pharrell Williams, and the Foo Fighters.

Included on this page are some samples of various digital and event materials.

Live Earth, The Groop
Creative Direction, Digital Strategy
My Role
Summer 2007